- On-air Design：
- Based on research, the station and channel’s brand positioning, brand strategy, brand communications planning and implementation, as well as brand maintenance have done.. channel logo, ID, image, host presentation, Cross-Media publicity, tune-in system, program promotion and others can be customized.
-
频道品牌管理流程：Channel Brand Management Process
品牌调研 Brand Research
品牌策划 Brand Planning
品牌设计 Brand Design
品牌建设 Branding
品牌内部 Brand Internal
品牌外部 Brand External
品牌经营 Brand Business
品牌定位的层次图：Brand positioning of the hierarchy
愿景 vision
使命 mission
价值观 values
定位 position
属性 Property
核心承诺 Core commitments
|
|
