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<Digital Television Strategies>

Author:Alan Griffiths

This book takes British digital TV which is the most successful in digital TV field as the original version, discussing the digital TV strategies from every aspect, which contains the difficulties the TV faced when it transferred from the analog TV to the digital TV, the advantages of digital TV, and the promotion methods. Especially it analyzes who will be the winner and loser during the process of TV reforming, and discusses the strategies everyone in TV industry should take nowadays, and it explains which kinds of practice are effective or disappointing. As the development of digital television is being pushed in china, it’s self-evident that this book is a very good reference .

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